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Mystery shopping

Check this out 01/02/2008

In me earlier post “Fashion store” I told you how you can start your online fashion store. Now, once you have setup your online fashion store you must understand your visitors. To understand how your visitors online experience can lead them down the buying path, first become your visitor. What convinces you to buy things from other websites?

Infact you can hire others to do this job, this is called mystery shopping service. There are many companies that provide mystery shopping services, like bestmark.com. Using BestMark’s GUESTLINK™ web-based mystery shopping survey and reporting system, you receive data that helps you to not only identify gaps as they exist against your brand promises, but also to introduce solid management and data alignment solutions that allow you to bridge those gaps.

This would enable you to study the consumer buying behavior on your fashion store. You can see what features they like and where you need to improve. After studying the reports you can optimize your online fashion store to enhance your services and increase the conversion rate. I hope this tip would enable you to get more profit from your online fashion store. Keep visiting for more tips.

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