Mystery shopping is a tool used by market research companies to measure quality of retail service. These companies send mystery shoppers to act as shoppers to interact with the business as a normal customer and report on the experience. Shoppers are usually paid and their purchases reimbursed. Because the secret shopper is physically present during a mystery shop, he or she is able to report on details such as how clean the parking lot was, how many other customers were in the store at the time, how long it took to be greeted, how long it took to get assistance, how knowledgeable the associates were, if he or she was asked to purchase any additional items, how quick the service was, etc.
If your looking for hands on work and want the flexibility but also want to do some work off of the computer, Mystery Shopping may be right for you. Mystery shopping is a dream job for many. The benefits are easy to see – you get paid to shop and most of your purchases are free. Mystery shopping, spotting, secret shopping – call it what you will, it has captured the attention of those looking for employment and those who think they have found the perfect job opportunity.
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