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Indian Fashion in Hollywood

Lifestyle 17/04/2009

For more than a decade now, Indian fashion has made its mark in Hollywood big time. Not only has the film industry influenced a chunk of the western movie culture, but the fashion catalogue that India has provided the world has caught eyeballs too. From the red carpet of the Oscars to the convocation in Cannes, everywhere around the world, Indian fashion has made headlines through and through.

Powerful designs by designers such as Rohit Bal, Ritu Beri and Sabyasachi Chakrabarty have been adorned by Indian as well as the elite group of foreign film stars and film makers. Designers from Mumbai such as Narendra Kumar, Nandita Mahtani and Surily Goel showcased their talent and collected accolades at the Mercedes Benz Fashion Week at Smashbox Studios, Los Angeles recently. The fact that premieres of Indian films in Hollywood territory are attended by Indian film people and film stars of foreign nationalities in clothes designed and made by Indian designers speak volumes about the distance Indian fashion has come today.

Indian designers have not only made their mark off-screen alone. Many films in Hollywood have had the clothing and dresses stitched and designed by Indian designers and associates. Such has been the popularity of the Indian designers that fashion events and fashion extravaganzas invite and let showcase respective talents by Indian designers on foreign soil. Also channels like ftv and others have specially categorized programs dedicated to the Indian designers present in the scenario today. All this would not have been possible has Hollywood not been conquered by the Indian designers foremost.

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