Modelling agency: Delhi | Mumbai | Bangalore

Platform to Hire Freelance Models

Contact Us | Hire Models

Hindi movies

Bollywood 15/04/2009

Bollywood has always been looking for generation of profit and along with box-office collections. Along with box-office collections, producers are increasingly looking at off-screen deals as an alternative source of revenue. Bollywood film group Eros International Plc, which owns and distributes Indian films globally, raises about 22.5 million pounds ($41.48 million) on London’s Alternate Investment Market. Today, all major productions houses and producer are looking at alternative source of revenue other than selling distribution rights. These can be in the way of merchandising and getting brands to sign up in the marketing of the film.

Bollywood movies have had niche audiences in countries other then India for example Russia, Egypt for a long time. This is gradually becoming more mainstream. One of the first to start this trend was the Barjatyas with their hindi movie “Hum Apke Hain Kaun” in 1994 when Archies was used for merchandising the film by the production house. Over the years this has become very popular and two of the most recent examples of merchandising and making more profits from alternative revenues would be Bhansali’s Saawariya and Farak Khan’s Om Shanti Om. Both these films battled out not only at the box office but they also tried to tip each other at off-screen marketing.

Saawariya signed a deal with the Future Group, worth Rs 10 crore, for merchandising products like apparel, bed and bath linen, and beauty products, the Om Shanti Om team tied up with Shoppers€™ Stop for Rs 6-7 crore and also with brands like Sia Jewellery and Nokia. Today, alternative sources of income judge whether the film is a hit among the masses and whether the products used to merchandise are being sold or not. This has also made Hindi movies a hit in the Western countries especially among the NRI’s staying there.

Spread the love
  • 1
    Share

  

2039 total views, 2 today

  

  • 6 Best Poses For Female Model That Look Professional

    Posing for a photoshoot is like the best opportunity for models. But, what if you are not aware of certain tips & tricks related to photoshoots? I have assorted 6 best poses for female model in this post. Not only do these poses look stunning but, also articulates vibrancy and boldness in a model. Deciding […]

  • Selfcare tips for modelling

    Self Care Advice For Female Models To Ace The Modeling Game

    Ever looked to an actress and thought to be yourself ? Well, that’s pretty much what I have summed up in this post. Modelling can be tricky if you don’t take these self care advices seriously. The lockdown has given us ample amount of time to hop on some activities. These self-care tips are not […]

  • Getting It Right: Salt and Pepper Hair Look

    Here is the latest hair style trend of 2020 Having grey hair was a sign of ageing, but since 2018 it has become a trend to have grey hair. It is a style statement and is popular with the name of Salt and Pepper look. People love to experiment with the salt and pepper look […]

    error: Content is protected !!